I grew up believing that glowing skin came from creams, serums and toners. Like every young girl, I tried everything the market offered — promising “instant glow”, “glass skin”, and “miracle results”.
But nothing truly worked.
The truth hit me early:
If the body is not nourished from within, the skin cannot truly heal.
When I was studying Sharia, I also started learning naturopathy, herbal science, and the traditional wisdom our elders lived by. For 10–12 years, I studied how the human body reacts to food, herbs, stress, sleep, digestion and hormones. Slowly, quietly, I discovered something life-changing:
Skin problems don’t begin on the skin. They begin inside.
And so do the solutions.
The world of beauty started to feel like a maze of false promises. So many people — especially young women — spend money, hope and emotions on products that don’t treat the root cause. It made my heart ache.
I wanted to change that.
That’s how Easture was born — not as a brand, but as a mission to bring people back to nature, honesty and inner healing.
My first product, the ABC + Green Shot, was inspired by an old, simple truth:
The purer the food, the brighter the skin.
Apple for nourishment.
Beetroot for glow.
Carrot for vitamin A.
Amla for Vitamin C.
Spinach, cucumber, ginger, cumin… all chosen like medicine prepared by a mother for her child.
This is not a product.
This is a daily ritual — created with love, science and deep care for your inner wellness.
In the future, my dream is to create a full path of healing, not just products:
A green cleanse shot
An orange immunity shot
A complete acne cure kit with herbal teas, balanced seed laddus, gut detox blends — designed to treat acne from the root, naturally and permanently
I want to guide people away from the shortcuts and scams… and towards the path of true wellness.
You deserve honesty.
You deserve purity.
You deserve results that come from nature, not chemicals.
And Easture will always, always stand for that.
— From My Heart to Yours,
Muskan
Founder, Easture